Lesson 7 : Random Word/Image Association

Random Association is a way to generate idea through a fixed formula. The main thing of random association is to use a random word to make the brain think out a new idea. This method is very good in generate new idea and it is very easy to use too. When our brain'd been given a random word, it will start to think something that different from what we always think. It's like out of context. Almost any random word give to the brain, and the brain will create a new idea. Just like the exercise below, we'd been given a problem and a random word. The problem could be solve simply because of the random word.

I found that Random Association is really good and I might want to try to use it on my assignment one day. The random word might sound nonsense but it is really work. And the idea we get will mostly special and unique. Let's get random!

Lesson 7: Class Exercise - Random Association Exercise

Situation/Problem:

To create "SCARY IMAGES/OBJECT" that will instill fear among people through out the age.

Random Words :

Kitten

Association:

1) Glowing eyes: A sudden glowing eyes appear in dark is scary.

In practice :

The image with two eyes which is glowing and have the feeling of fierce in the dark.

Association:

2)Chase mouse: Kitten like chase mouse and kill them.
In practice:
Make the image very realistic with a scary ghost like want to chase out from the picture.

Association:
3)Like fish: Kitten eat fish.

In practice:
A image of a scary zombie eating human flesh with blood all over the image.

Association:

4) Fury : Fury can make people feel itchy.
In practice :

A object that full of tiny tiny fur that could make people itchy, people fear of it not because the object is fierce or disgusting, just because people scare to be tickle.

I choose the fury object to illustrate it. As I think it could really scared people through out the age. And this idea is very different with the other 3 and it is the best one. This fury object could really scare me as i scare to be tickle too. There are a lot people who scare to be tickle in this world, I bet that this SCARY object could really scare people out.

Lesson 7: A Local Design Artist (Sharing)

This week, my Digital Imaging Art lecturer had invited a local artist to my class to demo us how to use tablet for digital painting. His name is Mohd Roshfaizal Ariffin aka Rosh. He is currently leading creative team in Chain-Fx, a visual effects studio in Malaysia. http://www.chain-fx.com/

He is very creative in design and his digital painting skill is good.
This is his portfolio website,http://www.roshfaizal.net/index02.html
I will show some of his works here.

Isn't it nice? I wish I could paint like him and he inspired me.